“Boogie Man,” playing in New York and Washington and opening
this month in theaters around the country, is a documentary well timed to
satisfy political junkies this election season. The film profiles the
progenitor of contemporary Republican attack politics, Lee Atwater. Director Stefan Forbes tells an
entertaining tale of the campaigner’s life that mixes back-stories, personal
grudges, Shakespearean tragedy, and pop commentary with a breezy biography of
Atwater’s short, pithy, con-job of a career.
The film is a bit light on Atwater’s personal life, but
drills deep into his career. While
it covers the campaigns and conflicts of the consultant’s rise to power, it’s
somewhat less satisfying for not answering the psychological why’s of Atwater’s
life. The haunting inner questions
about a political operator whose main contribution to American life was
perfecting the media smear are left hanging.
The film does take us towards an early household tragedy as
a possible explanation for Atwater’s killer instinct, but then veers away from
his family life altogether.
Perhaps the kind of access to responsibly answer such questions wasn’t
available, or perhaps we don’t always know what makes for the kind of
insecurity that leaves a man willing to do anything to please and win for his
employers.
Portraying the outward Atwater as a tough and successful
campaign manager, the film takes viewers into the blood sport of South Carolina
politics where he started out, long before becoming George H. W. Bush’s
campaign manager, the ‘creator’ of the infamous criminal, Willie Horton, or
mentor and sidekick to a young George W. Bush. As a high school kid, Atwater apparently first discovered
the joy of manipulating politics from behind the scenes by managing the
successful campaign of a fictional school candidate. The rest, it seems, would only change in scale, not in
veracity.
In an ironic twist, Forbes also points out that Atwater’s
second great passion, playing blues guitar, might have taken him in a radically
different direction in life. The
protagonist himself tells a journalist in one clip, wryly, “Yeah, I could have
been playing clubs, making, what, $60 a night?” Interestingly, Atwater’s
musical pals appear to have found him far more congenial and loyal than his
political colleagues ever did, never taking their friend’s day job as seriously
as he himself was driven to. This
musical genre and theme makes for a pleasant score to the film as well. The documentary’s track is almost
wall-to-wall blues.
“Boogie Man” has to contend with the necessity of
retrospective interviews as its spine, having been made well after the
subject’s death, but Forbes peppers them with news clips, culled from political
campaigns, as well as little-known speeches and behind-the-scenes finds. One fascinating archival clip pairs a
young, callow George W. Bush, introducing Atwater, sounding like a combination
of best friend and class superior, an eerie foreshadowing of today’s
Presidency.
Most of the subjects interviewed comment on Atwater’s
ruthlessness. One exception to the
wary friends and enemies is Mary Matalin, who admired the late strategist as
“an intellectual” (albeit in the same breath she bestows that moniker on our
current President as well). The
rest of his colleagues point mainly to Lee’s manic work ethic, his deft
political sleight of hand, and his to willingness to climb over a dead
corpse—or to create one—in order to win the next battle.
Atwater’s political victims play major roles in Forbes’
film, including his first opponent and his most famous target, as well as his
mentor, Reagan campaign manager Ed Rollins. Rollins is an able and frequent
source, having been both employer and road kill for the star pupil who usurped
him. Others, such as Former South
Carolina Representative Tom Turnipseed and 1988 Democratic presidential nominee
Michael Dukakis, tell their Atwater tales with the reserve of men who still
carry the scars of their undoing. Turnipseed manages a laugh about being
described as having been “hooked up to jumper cables” by Atwater, who
publicized Turnipseed’s college bouts with depression and shock therapy during
a brutal congressional campaign.
His expression, however, reinforces his caveat that it wasn’t always
funny to have been the subject of derision and public humiliation.
There seems a sort of psychotic distance between the smearing and destroying Atwater did for his clients and the lighthearted man his boyhood mates and musical buddies portray. The film doesn’t really resolve this dichotomy, but leaves the audience to wonder about the public deeds and a private life unreconciled.
Perhaps the most important service “Boogie Man” provides is its insight into the genesis of contemporary Republican attack politics. Setting up Atwater as the original puppeteer, who trained Karl Rove and brought up young George Bush, before succumbing himself to a brain tumor at 40, Forbes lays out the way his subject successfully stripped away previous boundaries: the personal lives of candidates, racial prejudice as a rapier, and the use of unwitting media to spread untruths through repetition. The film hits at the core of an all-too-current brand of wedge-and-smear politics by unpacking the career of its unchallenged creator from the inside out. It’s worth the price of admission for that lesson alone.